SWIVEL
Problem We Are Solving
Research indicates that individuals who own both cars and houses express dissatisfaction with the administrative burden associated with managing their financial responsibilities. The process of handling paperwork, generating statements, and accessing transaction histories is perceived as cumbersome and time-consuming. Moreover, the absence of convenient features such as autopay for loan payments further compounds this issue, leading to frustration among these individuals. As a result, there exists a clear need for streamlined and automated solutions to alleviate the manual burden of financial management for car and homeowners.
Role
As a UX/UI designer, I was responsible for conducting user research, prototyping, and design.
Team
Urvil Soni
Mike Gomez
Interview & Findings
In-depth user interviews with younger demographics allowed me to discover the motivations that would encourage their participation in the Society. I interviewed 6 people with an interest in psychology to learn more about their habits and motives. Here are the main outtakes.
Design Proces
Design thinking Framework
This iterative and non-linear approach helped me refine the product at each stage
User personas
For the purpose of understanding our users better, I conducted a combination of surveys and field studies with Auto and Home loan users.
Ideation
SITEMAP
Based on the research and persona discovery, I brainstormed, compiled and organized the necessary content and functionality
User Task Flow
I created the user task flow process, which is one of the most important site’s functionality
Lo-Fi WireFrames
After outlining the primary user tasks and designing the flow, I proceeded to craft the initial low-fidelity wireframes. These skeletal representations served as the foundation for conducting preliminary user testing, enabling me to gather valuable feedback early on. By engaging with real users at this stage, I aimed to identify any potential usability issues or areas for improvement, ultimately optimizing the design process and saving time as I transitioned to developing the high-fidelity prototype.
UI Kit
Based on the feedback from the initial usability test, I created hi-fi wireframes and a prototype.
Hi-Fi wireframes & Prototypes
Based on the feedback from initial usability test, I created hi-fi wireframes and a prototype.
